What is the term for someone appointed by an insurer to conduct insurance transactions?

An individual appointed by an insurer to conduct insurance transactions is referred to as an agent. Agents play a crucial role in the insurance industry, as they are authorized representatives who act on behalf of the insurer to sell policies, solicit insurance applications, and bind coverage. This relationship is central to the functioning of the insurance market, as agents provide a link between the insurer and the insured.

In contrast, a broker acts independently to find the best insurance policies available for their clients, but does not represent a specific insurer. An adjuster is involved in assessing claims and determining the insurer's liability, while an underwriter evaluates the risk of insuring a client and decides whether to issue a policy. Each of these roles has distinct functions within the insurance industry, but the agent's primary responsibility is centered on facilitating transactions on behalf of the insurer.