What must insurers use in their advertising to adhere to regulations?

Insurers are required to use their true corporate name in advertising to ensure transparency and avoid misleading consumers. This requirement aims to provide clarity about the entity providing the insurance products, allowing potential policyholders to understand who they are dealing with. Using the true corporate name helps maintain trust and credibility in the market, as it reflects an official business that is regulated and accountable.

While using a creative name or logo may help in branding and marketing efforts, it does not meet the regulatory standards that require insurers to clearly identify themselves using their full, legally registered name. This facilitates consumers' ability to verify the legitimacy and regulatory compliance of the insurer, which is crucial in a sector that deals with significant financial commitments and protections. Thus, adherence to this rule helps safeguard consumer interests and promotes fair business practices within the insurance industry.